Heritage

Our prescriptive approach to hair care has been nothing short of revolutionary.

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Care

the John Frieda® Hair Care experts are constantly inventing products to transform your hair.

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Expertise

Our Renowned Celebrity Stylists Continually Fuel the Innocation of Our Products

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Salons around the globe are evolving the art of style, product and technique.

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Frizz-Ease

Frizz-Ease

Frizz-Ease
Sheer Blonde

EXPECT TO REACH YOUR FULL BLONDE POTENTIAL

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Luxurious Volume

Luxurious Volume

Luxurious Volume